It’s July and Fall college semesters start in a month or so.  And while parents are shopping for dorm necessities, they are also fretting about how they are going to pay tuition for the next four (or more) years.  One of my favorite quotes from a parent of a college student is that “paying tuition is like buying a luxury car every year and then immediately driving it off a cliff.”  That is how most parents feel.  The expense is daunting and there is no immediate ROI.

As we begin another school year, many of your clients (and maybe you as parents) are either dealing with student aid or getting ready to decide where your children will go to college.  Plus, several Presidential candidates have also been vocal about their plans to help students pay for higher education, so I want to discuss college aid and how to navigate the maze of paying for it.

By Bill Bischoff
Published: July 28, 2015 on MarketWatch

Costs to attend some colleges are approaching astronomical levels.